Hello, I'm Jamie Capozzi –

East Coast Creative Director living in San Diego, CA

I've worked on big agency creative for clients such as 24 Hour Fitness, Gold's Gym and Rubio's Coastal Grill. Before that, I co-founded a tech-specific branding agency named Theory Associates where I worked with outfits like Belkin, Logitech, and Beats. View my LinkedIn profile to learn more. Scroll on to see my work.

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EXECUTIVE CREATIVE DIRECTOR

For a few years, I headed up creative operation at the Epsilon Agency

During my time at Epsilon, I had the opportunity to transform a small creative team into a big client, ass-kicking machine that developed winning creative, brand-focused campaigns that linked the synapses between digital experiences including display advertising, app UX, and email marketing to deliver one cohesive story.

CREATIVE DIRECTOR

I met a visionary with 12 million bucks, a TV deal, and a dream to develop a new sport in 8 months

An absolute dream project, supportive and enthusiastic client, with a healthy dose of insane pressure which included naming the sport and the league, designing the field of play, web design, display advertising, crafting team and league identities, infographic, apparel, and the list goes on.

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EXECUTIVE CREATIVE DIRECTOR

I may live in San Diego, but when I kick  creative ass it's in Denver, Colorado

When the pandemic hit, at the beginning of 2020, I went to work with the B2B juggernaut of the Rockies, Intelligent Demand. The goal: build a team and establish a world-class creative practice. Two years later I have a fully remote staff with a national footprint and a couple of dozen awards that says we're doing something right. 

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COFOUNDER & CREATIVE DIRECTOR

Theory Associates was an independent branding agency I co-founded back in 2006

I started Theory Associates in with the goal of empowering Consumer Tech companies to become lifestyle brands by leveraging design thinking. During the 10 years, I ran Theory I had the privilege of working with such brands as Logitech, Belkin, Corsair, Rockford Fosgate, and Scosche.

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DESIGN DEVELOPMENT. DESIGN DIRECTION.

SmokeEaters may have come from a shotgun rebrand but today they are firing on all cylinders

I was contacted by a restaurant group in the midst of being sued for copyright infringement. They had broken from their franchise group and were being forced into a soup to nuts rebrand. They had a successful business to maintain while needing to change everything.