JAMIE CAPOZZI | EXECUTIVE CREATIVE DIRECTOR
I build brands, creative organizations, and market momentum.
I am an Executive Creative Director with more than 25 years of experience helping companies turn complex business challenges into clear, differentiated brands and high-performing creative systems.
I lead at the intersection of brand, growth, product storytelling, demand generation, and creative operations. My work has helped enterprise companies strengthen their market position, accelerate demand, win major accounts, and build teams that scale.
ZETA GLOBAL
Building a modern brand platform for a global marketing technology leader.
As Executive Creative Director, I lead a global creative organization shaping how Zeta shows up across brand, product, digital, demand generation, sales, and events. Our work has helped turn a complex enterprise platform into a clearer, more differentiated market story, including a corporate website transformation that contributed to a 211% increase in demo requests.
24 HOUR FITNESS
Winning a $4M account by redefining
a legacy fitness brand.
At Epsilon, I created the pitch, led the presentation, and won 24 Hour Fitness in the room. I then directed the brand and acquisition work across digital, app experience, email, direct mail, display, radio, television, and out-of-home, helping the brand compete in a fitness market reshaped by boutique studios and changing consumer expectations.
INTELLIGENT DEMAND
Building a national creative practice for
a high-growth B2B agency.
I was brought in to build Intelligent Demand’s creative organization from the ground up during the uncertainty of 2020. We created a high-performing remote team with a national footprint and developed strategic brand and demand-generation work for organizations including Kaiser Permanente, Ping Identity, Cheetah Digital, and Optiv.
NATIONAL PRO GRID LEAGUE
Creating a sport, a league, and a broadcast-ready brand in eight months.
GRID began with a bold idea, an NBC television deal, and an aggressive deadline. I helped create nearly every part of the brand ecosystem, from naming the sport and league to designing the field of play, team identities, website, apparel, advertising, and broadcast graphics.
THEORY ASSOCIATES
Building consumer technology brands
that win at retail.
As co-founder and Creative Director, I helped launch dozens of brands, hundreds of product lines, and thousands of products into Apple, Best Buy, Target, Walmart, and other major retail channels. Our work helped technology companies such as Belkin, Logitech, Corsair, Sennheiser, and Rockford Fosgate compete as lifestyle brands, not simply product manufacturers.
SMOKE EATERS
SmokeEaters may have come from a shotgun rebrand but today they are firing on all cylinders
When a successful restaurant group was required to leave its franchise identity behind, the challenge was to rebuild everything without losing customer loyalty or momentum. We created a complete new brand system, from naming and visual identity to environmental expression and customer-facing communications.