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A little about me


My name is Jamie Capozzi.
I’m a Creative Director in
San Diego, California. 


I've spent my career creating, maintaining, and rejuvenating established brands and emerging startups through creative strategy, brand design, and content creation. To put it simply, I help my partners solve complex problems with the ultimate goal of selling more stuff. 

I've created soup to nut brand systems, including digital experiences for a sports league, and helped large international brands like 24 Hour Fitness navigate the rocky waters of the boutique fitness insurgency. Not to mention having an instrumental roll in launching one of the largest consumer brands in the world, Beats by Dre. 


Throughout my career, I've had the opportunity of working on the agency-side as well as the client-side.  Most recently, I was the Executive Creative Director at Epsilon, where I leveraged data-based insights to create campaigns and omnichannel marketing solutions for brands such as Gold's Gym, and Rubio's Coastal Grill.

In 2006 I co-founded the award-winning branding agency, Theory Associates. While there, I rebranded the companies Corsair and Rockford Fosgate. We also developed the retail presence for Scosche, Belkin, and Logitech. 


Feel free to connect with me through LinkedIn, or reach me directly at

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