EXECUTIVE CREATIVE DIRECTOR
Building A Modern Brand Platform For A Global Marketing Technology Leader
Zeta Global is a leading marketing technology company operating in one of the most competitive and complex categories in SaaS. The challenge was not simply to make the brand look better. It was to make a sophisticated platform, expansive product suite, and ambitious business vision easier to understand, more differentiated in market, and more effective at driving growth.
As Executive Creative Director, I lead a 23-person internal and external creative organization supporting teams across North America, London, Japan, Hyderabad, and Australia. My team and I partner with executive leadership, marketing, product, sales, demand generation, and events to bring the Zeta brand to life across every meaningful customer and employee touchpoint.
Our work spans the corporate website, product marketing, brand campaigns, sales enablement, executive presentations, industry events, product launches, and thought leadership. The goal is always the same: make Zeta feel as innovative, intelligent, and commercially powerful as the platform itself.
THE WORK
A major focus was the transformation of Zeta’s digital experience. I led the redesign of the corporate website, including the homepage and 22 major product pages. The work introduced a clearer visual system, stronger product storytelling, more persuasive demand-generation experiences, and a scalable design framework that allowed the organization to publish more effectively.
We also modernized the way creative work was developed and deployed across the company. By introducing clearer systems, more efficient workflows, and a shared design language, we increased publishing velocity from one major page per month to four.
Beyond the website, I helped shape the creative expression of Zeta’s Superintelligent Marketing positioning and the launch narrative around Athena. The work needed to make a sophisticated AI story feel confident, accessible, and relevant to the executives and marketers responsible for driving growth.
The brand now extends consistently across campaigns, events, product stories, sales materials, executive communications, and industry moments, helping Zeta show up as a more cohesive and category-defining company.
THE IMPACT
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211% increase in demo requests following the corporate website transformation
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88.6% increase in engaged sessions
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300% increase in core product-page views
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Publishing velocity increased from one major page per month to four
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Brand campaigns contributed to a 10% year-over-year lift in C-suite awareness
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Brand activity helped drive a 34% increase in inbound leads
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A 23-person creative organization now supports a global business across North America, Europe, and APAC
THE OPPORTUNITY
Zeta had a strong platform and a compelling business story, but the brand needed a more unified and scalable expression. As the company evolved, creative had to do more than support individual projects. It needed to establish a clear market presence, create greater consistency across business units, and help transform complex technology into a story that CMOs and enterprise buyers could quickly understand.
We set out to build a more modern brand system and a creative operating model that could move at the pace of the business.
All Projects & Work
